 Get My Free Marketing Clarity Check™ and find out what's broken in your marketing right now and some quick fixes!Â
SME Business Owners, Coaches and Consultants.
Not getting enough new leads?
No time, money or energy to waste?
Marketing not doing its job?
You don’t need more talk!
You need a clear plan, sharp strategy, and someone experienced to lead your marketing properly, so you can finally get results and start moving your business forward!
With 20 years of experience leading marketing across service, product B2B and B2C brands, I act as your strategic marketing lead, defining the direction and overseeing expert implementation so you get results from your marketing.
I help you uncover what’s holding you back, refine your message and proposition, and create a winning marketing plan that actually makes sense and will work for your business. Then I guide the delivery with the right mix of modern and traditional tactics, smart tools, and trusted specialists as needed, to bring it all to life, efficiently and effectively.
This isn’t about doing more, spending more, or sacrificing more. It’s about doing the right things for your unique business, in the right way, with the right support.
It’s called a partnership for a reason!
I work with you, not just for you. You bring the business, the vision, and the ambition. I bring the strategy, clarity, expertise and experience to make it happen.
The result? Marketing that’s clear, effective, and most importantly, that actually moves your business forward.
This isn’t just advice or freelance support. I lead your marketing like it’s my own; defining the plan, shaping the message, and coordinating delivery through trusted experts where needed.
"The best marketing doesn’t happen by accident. It happens when everything is aligned.
Your message. Your market. Your methods. When these are working in sync, marketing becomes more effective, efficient, and easier."
Get Clear. Get Focused. Get Moving.
With Marketing That Finally Works.
Here’s how we can shape your brand message, strategy
and marketing systems together.
Whether you’re starting fresh, evolving for your next stage of growth, or ready to stop wasting time on tactics that don’t deliver, I offer strategic guidance and hands-on support to help you move forward with clarity, confidence, and a plan you can actually follow.
We start with your Feel Good Marketing Review™ and from there, we shape the level of support that’s right for you with one of the services below.Â
BOOK YOUR FEEL GOOD MARKETING REVIEW™
The Feel Good Marketing Plan™
Get unstuck, get focused, and move forward with a marketing plan that actually makes sense, and works.
If your marketing feels scattered, off-track, or like a constant chore, it’s probably not a lack of effort—it’s a lack of strategy, focus, and structure.
This one-off service gives you the clarity and direction to stop guessing and start moving forward with purpose. It includes a Brand Breakthrough Session, a review of your current marketing activity, and a tailored strategy blueprint that brings together your message, ideal audience, platforms, content focus and goals.
I’ll assess exactly where your marketing is underperforming, uncover the gaps costing you time and money, and build a strategy that’s clear, commercially focused, and tailored to your business goals.
You'll finish with a clear, actionable marketing plan that feels good, fits your business, your voice, and your growth stage, so you can stop spinning your wheels and start making real progress.
The Feel Good Marketing Partnership™
Strategic marketing leadership to take the pressure off and bring your marketing plan to life.
This is where we put your Feel Good Marketing Plan™ into action (and if you haven't completed it yet, we'll start there.)
The Feel Good Marketing Partnership™ gives you more than advice. It gives you a marketing lead who can shine a light on what’s falling short, what to stop doing, and what to prioritise instead.
I’ll help you implement your marketing plan with clarity, structure, and momentum, refining your message where needed, coordinating delivery, and introducing verified and trusted specialists from my Feel Good Marketing Collective™ when the work calls for it.
Whether you need guidance, collaboration, or someone to lead the charge, I’ll help you stop second-guessing and start moving forward with strategy that actually works.
This is modern, ROI-focused marketing, supported by smart tools, the right people, and a whole lot less stress.
It’s not about doing more. It’s about doing what works and doing it well.
Expert to Evergreen (Kajabi Course Launch Package).
Turn your expertise into a scalable online offer with a Kajabi setup that actually works.
If you’re ready to get your knowledge online but feel overwhelmed by the structure, strategy or tech, this is the clarity you’ve been waiting for.
Expert to Evergreen™ is a done-with-you service that helps you shape, build and launch a compelling course or digital offer on Kajabi, without the confusion, delays or second-guessing.
I’ll help you:
- Refine your offer and messaging.
- Map out the customer journey.
- Set up your Kajabi website and back-end systems.
- Build your sales pages, automations, and onboarding flows, so your online offer runs smoothly and strategically, even when you're not in the room.
And if you want it to look and sound as polished as it performs, i’ll connect you with trusted production pros from the Feel Good Marketing Collective™ to help film and edit your course content to a professional standard.
This is for coaches, consultants, and experts who want to scale with substance, building a digital product that’s structured, automated, and built to convert.
Speaking, Podcasts & Guest Sessions.
Experienced marketing insights for business owners, coaches and consultants who want to grow their businesses with confidence and clarity.
I speak on brand building, story-led strategy, and marketing with integrity—helping founders and marketers cut through the noise, reconnect with what matters, and lead their marketing with focus.
Whether it’s a keynote, expert session, podcast interview or live Q&A, I share real-world insight, practical frameworks, and clear examples that make marketing feel more achievable—and more effective.
All rooted in the principles of Feel Good Marketing. Clear strategy, human connection, and marketing that actually works.
I bring warmth, energy, and originality to every session, mixing practical takeaways with a refreshingly honest, human approach.
Expect relatable stories, thought-provoking insights, and a speaker who leaves audiences feeling inspired, empowered, and ready to take action.
The Reality of Marketing for Growing Businesses.
It’s easy to feel like everyone else has it figured out. But behind the scenes (even in successful businesses) marketing often feels messy, unclear, and harder than it should.
Why marketing feels harder than it should...
You’re showing up. You’re trying the tactics. You’re following the advice, but somehow… it’s still not working.
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You’re not sure what’s driving results, or what’s worth your time and energy.
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You’ve outgrown your brand, but aren’t sure how to reposition it.
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You want to be more visible, but it feels awkward or inauthentic.
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You’re doing a bit of everything, but it’s not translating into real momentum.
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You’re second-guessing what to say, where to say it, or how to stand out.
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You’ve paid for advice, tools or support—but they weren’t right for where your business is now (or where it’s actually headed).
If any of this feels familiar, you’re not doing it wrong, but you are likely doing it without a clear strategy.
You don’t need more content. You don’t need more hustle. You need a way to reconnect with your message, focus your efforts, and lead your marketing with confidence and direction.
What marketing looks (and feels like) when it works…
You’re no longer chasing every new tactic, tool or trend, trying to fix things without really knowing what’s broken.
Instead, you’ve got a clear message, a strong foundation, and a focused plan that makes sense for your business and delivers results.
You’ve got a clear message, a confident voice, and a rhythm you can actually sustain, because it fits you.
Your marketing feels:
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Clear: You know what to say, and who you’re saying it to
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Consistent: You’re not ghosting your audience or guessing what to post.
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Purposeful: Every action links back to a goal.
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Confident: No more second-guessing, shrinking or playing small.
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Authentic: Your message sounds like you.
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Connected: Your audience "gets it" and starts leaning in.
When your marketing is built on strategy not guesswork, it stops draining your energy, your time and your bank balance, and starts doing its job effectively!
START HERE
If your marketing is not working the way it should?
Let’s find out why.
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Think of The Feel Good Marketing Review™ like clearing out your marketing cupboard.
We’ll unpack what you’ve been doing, take a good look at what’s working, what’s missing, and what’s no longer serving you, so you can stop guessing and start making smarter moves.
Whether you’ve been doing it all yourself or working with others, this focused 2-hour consultation gives you expert eyes, honest insight, and a personalised summary showing exactly where to focus next.
Before you make your next marketing move, let’s make sure you’re not building on a broken foundation.
My Happy Clients.
Liz Baugh
Red Square Medical
"Claire has a fantastic way of putting her knowledge across in such a clear, concise and sensitive manner. Using her extensive experience to enhance the learning, Claire has been a great help to me. She helped me set a 12 month target which, with vast amounts of her help, I achieved within 8 months and then never looked back."
Raoul Perfitt
Herb UK Ltd
"I can confidential say that Claire transformed our Marketing department and took our brands - Tints of Nature and Organic Colour Systems, to another level."
Kerry Norton
Norton Property Solutions / Norton Stays
"I am so happy to be on Claire's marketing course. It has taught me to have a structured approach to my marketing, really digging deep into my core values to then build my marketing strategy. She is a wealth of knowledge during our mentor meetings, answering all my questions with such inert experience whilst keeping it simple enough for me to understand."
Robert Bentley
Wessex Partnerships
"When it comes to marketing, and digital marketing in particular, Claire Payne is one of the best people that I know that can do this for me. Claire’s up to the minute knowledge of what's new in the digital marketing place is absolutely spot on."
Bernadette Jones
Talent Locker
"Claire is truly supportive as a mentor, going above and beyond to provide helpful guidance, suggest content ideas, and share strategic insight. Claire is an expert in her field and her positivity is contagious. She's just all round fab and I can't recommend her enough!"
Christine Virginie
Communications, PR & Engagement Manager
"Claire has a fantastic way of putting her knowledge across in such a clear, concise and sensitive manner. Using her extensive experience to enhance the learning, Claire has been a great help to me."
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